mornin' merry makers 🧠💪🔥💸💅

i want to talk about something i've done a terrible job of explaining to you.

my job.

it’s so familiar to me that i forget most of y’all have no clue what i do.

my work entails this newsletter & consulting. i get so much joy from my consulting work & for no good reason have yet to explain this work (or why i love it) to you.

i love helping specialty retail, health, & wellness brands scale smarter. i'm not talking strategies that sit in decks collecting dust. i'm talking the systems that turn a general manger who used to sweat at spreadsheets into someone who measures & manages their results.

that's what i did for a decade at apple, warby parker, & classpass.

i’ve dedicated by career to this because i love helping brands actually figure out solutions to their problems as the world evolves.

so today i wanted to share more about this with you!

i work with a small number of wellness & specialty retail brands that are determined to grow by following the principles of my profitTABLE framework.

these are the kind of brands that guard what they've built because it's worth fiercely protecting. so much so that i can’t tell you most of the brands i’ve consulted over the past four years… but i guarantee you are stepping into their doors on the regular.

so to show my work to you, i’m going to share the specific situation & results from a client, but names & identifying details have been changed to protect privacy.

when this fitness studio first reached out, they hadn't opened a single location yet. they were building something ambitious with a big vision & even bigger questions about how to actually run it.

i've now worked with them across six different projects as their fractional retail consultant over the past several years.

if i explained all the work i’ve done with them, i’d need to write a novel, so instead this is the story of how one specific project drove meaningful results.

a few years in, the brand had grown. 10 studios were open. thousands of clients were coming in across seven cities. but something wasn't clicking across the fleet.

performance was inconsistent from location to location.
some studios thrived.
others struggled.
& nobody could explain why…

in the first week of working together, i discovered that most of the studio managers were neither looking at nor talking about their numbers.and we all know, if the managers don’t know the studio’s performance than it’s unlikely anyone else knows any number on the business.

there were no systems to track it, no reporting to interpret, & no weekly rhythms to act on any of it. leadership accountability existed in theory. in practice it was informal, infrequent, & inconsistent.

so we went on a merry mission together to change that.

i ❤ data driven leadership

over the course of our work together, we transformed how this fitness studio's leaders understood & owned their businesses by...

the result was a team that finally ran their studios like small business owners, & a business that reflected it. 

revenue grew by $1M.

even better, four-wall ebitda improved by 3 percentage points.

this is what happens when your team stops guessing & starts tracking results. 

measuring is the start.

managing what you measure is what actually builds a business.

so if your team is guessing instead of growing with tracking, that's the thing i fix. read my full services guide here or hit reply. i'd love to share more on how i can help!

p.s. i’m currently nerding out over how to optimize store seo across maps, social media, & ai. i’m looking for a few brands to test this on for a discounted rate. if you’re interested, let’s chat!