mornin’ merrymakers 🍬🎄🕯️💨👃
tis the season of strong scents.
bath & body works is pumping out "vanilla bean noel" at full blast. williams sonoma has peppermint bark candles burning on every surface. many shops smells like a pine forest exploded. and then there’s always cinnabon.
these scents are much more strategic than you may realize.
the smells are designed to make you spend more money, stay longer, & remember the store months later. so ofc during the holiday season, retailers crank up the dial because they know you're already in spending mode.
welcome to the invisible world of scent marketing!
in today’s letter, you'll learn:
→ cinnabon’s greatest asset
→ the rise & fall of the fiercest smell
→ why your brain can't resist a good smell
→ how stores smell so good
the cinnamon(ey) roll
the quintessential mall & airport smell of cinnbon is fascinating. here's how intentional their scent strategy actually is:
you’ve made it to the good part 😎
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