sukoshi

mornin’ merry makers 🌸💄💅🏻🧴🫧

today we’re talking about sukoshi.

the canadian-born asian beauty retailer that’s quietly building a beauty empire. founded in 2018, the brand curates over 200 asian beauty lines under one roof, mixing korean, japanese, and indie finds in a space that feels more like a gallery than a store.

after opening 13 stores across canada, sukoshi opened 1 store at roosevelt fied last year and 1 store on nyc’s ues this september. you’re about to be seeing a lot more of them right before the holidays.

sukoshi is opening in 5 of the most coveted retail destinations in the usa.

this isn’t retail tests, these are 10 year lease commitments in top-tier malls with built-in traffic, luxury anchors, and cultural pull. opening in all 5 at once shows sukoshi is and will continue to be claiming their spot in us retail.

the brand plans to reach 40 stores by the end of 2026 (!!!)

while sukoshi may translate to “a little” in japanese, it’s not how i would describe their very big commitment and plans to opening retail stores.

why this rapid expansion matters

beauty retail is crowded. few brands are capable and successful at pulling off what sukoshi is doing. creating a destination that feels premium yet playful.

each store is designed to be interactive
blending shopping with discovery and self-care.

this rollout also signals how asian beauty has evolved. what was once seen as niche is now aspirational and mainstream. sukoshi is positioning itself as the sephora of asian beauty, only cooler and more curated.

i love to see that they’re betting that the future of beauty is experiential irl.

for my beauty loving readers, they just dropped preorders for their viral, always sells beauty advent calendar for $185 with skincare, makeup, hair & body essentials (valued at $580!).

sukoshi @ roosevelt field mall 

what: first ever us store!
when: opened november 2024
where: long island, garden city, ny
address: 630 old country rd, garden city, ny 11530
neighbors: edikted, janie & jack, aerie, & mango

sukoshi @ nyc 

what: the largest asian beauty store in nyc
when: opened september 27 2025
where: upper east side, new york, ny
address: 1542 3rd ave, new york, ny 10028 (between 86th and 87th,)
neighbors: starbucks, amc, lpq, lululemon, & bondvet

sukoshi @ king of prussia

where: philadelphia, pa
when: coming soon
address: 160 n gulph rd, king of prussia, pa 19406
neighbors: upper level by lids, lululemon, ll bean, & american eagle

sukoshi @ lenox square

where: atlanta, ga
when: coming soon
address: 3393 peachtree rd ne, atlanta, ga 30326
neighbors: upper level by bloomingdale’s, windsor, cotton on, & journey’s

sukoshi @ bellevue square

where: seattle, wa
when: coming soon
address: 575 bellevue square, bellevue, wa 98004
neighbors: 1st level by marine layer, fp movement, alo, & champs sports

sukoshi @ aventura mall

where: miami, fl
when: coming soon
address: 19501 biscayne blvd, aventura, fl 33180
neighbors: dolce vita, dr. marten’s, kevi’s

sukoshi @ garden state plaza

where: paramus, nj
when: coming soon
address: 1 garden state plaza blvd, paramus, nj 07652
neighbors: to be announced

p.s. get in the giving spirit by giving this merry partner a click 👇️