the realreal 16

mornin’ merry makers 👗👠🧥👚👒👜👖

clueless is one of my all-time favorite movies. cher horowitz's computerized closet, her plaid blazers, & that iconic "as if!" attitude shaped an entire generation's relationship with fashion.

it's been 30 years since the premiere.

so when paramount teamed up with the realreal to reissue clueless’s most iconic looks, curated by costume legend mona may herself, it made perfect sense. 300+ pieces inspired by cher, dionne, tai, and amber, available online and in-store in west hollywood. the future of resale, dressed in knee socks.

this is the realreal’s specialty.

not just legitimizing secondhand, but making it aspirational. founded in 2011 by julie wainwright, what started as a post-divorce idea turned into the resale platform that made pre-owned chanel feel smarter than buying it new.

the realreal is leading the way in shopping (& selling to) secondhand first.

stories i'm watching

from dot-com to top drawer: julie wainwright’s first startup, pets.com, crashed the same day her divorce was filed. a decade later, she launched the realreal from her home, determined to make resale feel as luxe as retail.

wall street wardrobe change: in 2019, the realreal went public. it marked the first time a luxury resale platform debuted on the nasdaq, signaling that secondhand had officially gone first-tier.

you’ve made it to the good part 😎