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bts: janey park
the digital runway

mornin’ merry makers 🤖🏷️🔮👜👾
when i think i'm ahead of the tech curve, someone like janey park reminds me i'm still swimming in the shallow end.
we're living through the fastest retail transformation in history.
ai is rewriting customer service. ar is replacing fitting rooms. blockchain is authenticating luxury goods. & while i pride myself on spotting trends early, the pace of change is honestly overwhelming.
that's why i'm thrilled to share today’s q&a with janey.
she doesn't just understand emerging tech. she translates it into actual business value for retailers who need to move fast without falling for every shiny new trend.
in today’s letter, you'll learn:
→ the difference between phygital & immersive commerce
→ how roblox gaming skins are driving real-world fashion purchases
→ web3 & blockchain’s emerging role in authentication
→ the untapped potential of multi-sensory ai personalization in stores

bts q&a: janey park
I’m the Founder of The Digital Runway, a Media and Advisory Company helping brands understand and leverage the Future of Beauty, Fashion and Retail through Emerging Tech and AI.
I have 20+ years in Global Marketing, Brand Strategy and innovation across LVMH, Elizabeth Arden, Nordstrom, Macy’s, Lippincott and Lane Crawford Joyce Group. My experience includes Beauty, Fashion, Luxury, Travel Retail and Ecommerce plus 10 + years on the ground in Asia.
Then I fell deep down the rabbit hole of crypto, NFTs, Blockchain, Digital Fashion, Fashion Tech and AI.
Now I help brands connect the dots to create brands, marketing, storytelling and tech powered customer experiences.
Q2: luxury retail operates differently across markets. how do you balance global brand consistency with local market needs in physical retail?

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