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- bts: wizz selvey
mornin’ merry makers 🔮👁️💡⚡🎯
the most expensive mistake in retail isn't buying the wrong inventory.
it's following the wrong trends.
wizz selvey learned this at selfridges & soho house, where betting on the next big thing was literally her job as a buyer. now she helps brands avoid the million-dollar mistakes that come from chasing shiny objects instead of real shifts.
but wait, there’s more…
she's also building valerie, a perimenopause brand born from her own frustration with an ignored market. because sometimes the biggest opportunities hide in the problems everyone else avoids.
in today’s letter, you'll learn:
→ how wizz spots true consumer trends versus industry echo chamber noise
→ why she leads with instinct over data (& why that actually works)
→ the shift from transactional to transformational retail happening right now
→ her controversial take on what beats newness for changemakers
bts q&a: wizz selvey
I’m Wizz Selvey, founder of WIZZ&CO and Co-founder of Valerie. I advise brands on strategy, trends and growth after 20 years in retail, including as Head of Buying at Selfridges.
I co-founded Valerie to educate and liberate women experiencing perimenopause.
Alongside that, I’m an international speaker and contributor to the retail press, helping businesses stay ahead of consumer shifts.
Q2: how did your decade in buying at selfridges shape your pov on trends? how do you spot what’s worth chasing versus what’s just noise?
you’ve made it to the good part 😎
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