bts: martin newman

customer centricity

mornin' merry makers πŸ‘‘πŸŒπŸ”πŸ’‘πŸŽ―

after four decades of watching brands promise the world and deliver disappointment, martin newman has made it his mission to close the gap between what companies think they're doing and what customers actually experience.

way too brands just talk to themselves πŸ™„ 

he's the kind of consultant who doesn't just tell you what's broken. he shows up with mystery shoppers, data, and a framework of new rois that prove customer experience isn't just nice to have, it's everything. he knows roi-alty.

martin bridges the gap between what customers want and what brands actually deliver.

that gap is where businesses either fly or die.

in today’s letter, you'll learn:

β†’ the shocking reality martin discovers in 90% of his mystery shops

β†’ the biggest customer centricity misconception that's killing brands

β†’ the three-word localization mantra that unlocks global markets

bts q&a: martin newman

Q1: can you share a little bit about you and the work that you do?

I’m a force for positive change for both customers and retailers. Think of me as the middle man taking feedback from consumers and their behaviour and providing retailers with guidance on how to serve customers more effectively with a better customer experience. I deliver this through workshops, leadership team sessions, mystery shopping, hands-on advisory support.

Q2: you've been in the customer-facing industry for over four decades. what's the biggest shift you've witnessed in how brands think about customers?

you’ve made it to the good part 😎

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