bts: jeffrey mcnulty

a new retail ethos

Author

MacK Seale
June 19, 2025

mornin' merry makers 🏒πŸ‘₯πŸ’‘πŸŒŸπŸ“ˆ

when you've led teams at home depot, lowe's, barnes & noble, and toys r us, you don't just understand retail, you've lived through its evolution.

meet jeffrey mcnulty.

after decades on the front lines and years studying the industry from the outside, jeffrey now helps retailers apply the lessons he spent a career learning.

the most powerful tool in retail isn’t new technology or the latest trend.

it’s kindness.

in today’s letter, you'll learn:

β†’ why servant leadership never goes out of style in retail

β†’ the 5 e's of experiential retail that customers are craving

β†’ jeffrey's proprietary G.A.P. strategy for maximizing employee roi

β†’ why getting the basics right matters more than chasing tech trends 

bts q&a: jeffrey mcnulty

Q1: can you share a little bit about you and the work that you do?

I am considered a "Hybrid" in the business world. I have 30 years of hands-on industry experience as an Executive Leader for prominent companies, including The Home Depot, Lowe's, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods, as well as 20 years of experience as a Retail Research Analyst.

I am the Founder & CEO of 𝐍𝐞𝐰 π‘πžπ­πšπ’π₯ π„𝐭𝐑𝐨𝐬, which assists retailers & businesses {regardless of size, scope, or niche} with alleviating and addressing common "Pain Points" through consumer insights, anticipatory intelligence, and retail research.

I have conducted over 1,000 consultations and engagements with clients on Wall Street, including Hedge Fund Managers, Equity Investment Partners, retailers (from niche players to Big-Box Stores), business owners, and entrepreneurs in the retail sector.

I am grateful that my Best-Selling Book, β€œThe Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World,” is resonating with readers in 28 countries worldwide.

Q2: given your vast experiences, what’s a leadership habit that’s stood the test of time across all brands?

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