# merry makery

> get smarter about stores 5 minutes at a time. learn the retail strategies i used to scale stores @ apple & warby parker. trusted by 10k retail pros.

This file provides information about merry makery to help large language models understand and reference this publication's content.

## Posts
- [sf’s anti-fashion fashion district](https://www.merrymakery.com/p/mm226-sf-anti-fashion-fashion-district): where counterculture became commerce
- [sf retail vertigo](https://www.merrymakery.com/p/mm225-formula-retail-san-francisco): formula retail in the ai boom
- [this one's for you](https://www.merrymakery.com/p/mm224-thank-you-readers): the wizard of awes
- [shifting stor(i)es](https://www.merrymakery.com/p/mm223-shifting-stores-in-2026): part 2 of 2: revisiting the 100 stores of last summer
- [growing stor(i)es](https://www.merrymakery.com/p/mm222-growing-stores-in-2026): part 1 of 2: revisiting the 100 stores of last summer
- [how to design a daily destination](https://www.merrymakery.com/p/mm221-how-to-design-a-daily-destination): post #2 in my series with square
- [retail's 5 unhinged cons](https://www.merrymakery.com/p/mm220-psychology-of-stores-part-3): psychology of spending in store (part 3)
- [retail's 5 kinda cons](https://www.merrymakery.com/p/mm219-psychology-of-stores-part-2): psychology of spending in store (part 2)
- [retail's 5 softest cons](https://www.merrymakery.com/p/mm218-psychology-of-stores-part-1): psychology of spending in store (part 1)
- [store survivorship bias](https://www.merrymakery.com/p/mm217-store-survivorship-bias): treat your first store like a first date
- [welcome to real-world retail](https://www.merrymakery.com/p/mm216-magnolia-soap-stores): my new series with square (!!!)
- [stop drowning in dashboards](https://www.merrymakery.com/p/mm215-retail-metrics-cheatsheet): meet the store six + fleet five
- [why is THE dress so expensive?](https://www.merrymakery.com/p/mm214-why-are-wedding-dresses-so-expensive): a deep dive into bridal retail
- [how to move from guesswork → growth](https://www.merrymakery.com/p/mm213-how-to-move-from-guesswork-growth): how a 10-studio brand added $1M
- [shoppers still want humans](https://www.merrymakery.com/p/mm212-shoppers-still-want-humans): how retail's ai bets are missing the plot
- [new stores in april](https://www.merrymakery.com/p/mm211-new-stores-in-april-2026): french + aussie + kbeauty+ genz + gp + furniture
- [7 mistakes brands make when scaling stores](https://www.merrymakery.com/p/mm210-7-mistakes-brands-make-when-scaling-stores): & how to solve them before it's too late
- [dtc is giving dot-com](https://www.merrymakery.com/p/mm208-dtc-is-giving-dot-com): beautiful stores, broken math
- [how to turn research → reach](https://www.merrymakery.com/p/mm207-how-to-turn-research-reach): 61k impressions, 0 generic ads
- [notable new spots](https://www.merrymakery.com/p/mm206-notable-new-spots-march-2026): what even is a "store" these days...
- [a pilates princess bubble](https://www.merrymakery.com/p/mm205-a-pilates-princess-bubble): grip socks & growth-at-all-costs
- [stop sending beige emails](https://www.merrymakery.com/p/mm204-retail-store-email-marketing): your stores & customers deserve better
- [sxsw retail track](https://www.merrymakery.com/p/mm203-sxsw-retail-track): hot topics for 26
- [8 micro moments](https://www.merrymakery.com/p/mm202-8-micro-moments): with massive & lasting impact
- [my 5 fave feb openings](https://www.merrymakery.com/p/mm201-my-5-fave-feb-openings): +1 least fave w/ ai-washing
- [100 true fans > 1,000,000 fake followers](https://www.merrymakery.com/p/mm200-100-true-fans): stop flirting with strangers
- [retail's secret growth hack](https://www.merrymakery.com/p/mm199-retails-secret-growth-hack): it's free, it's proven, & it works
- [my feelings on franchises](https://www.merrymakery.com/p/mm198-retail-wellness-franchises): scam, shortcut, or smart play?
- [vibes don’t scale](https://www.merrymakery.com/p/mm197-steps-of-service-playbook): only systems do
- [m3rry](https://www.merrymakery.com/p/mm197-merry-makery-3-year-anniversary): 3 year anniversary edition
- [more spicy store trends for 2026](https://www.merrymakery.com/p/mm196-spicy-store-predictions-for-2026): retail's riding the wellness wave
- [spicy store predictions for 2026](https://www.merrymakery.com/p/mm195-spicy-store-predictions-for-2026): health is the hot
- [what i loved](https://www.merrymakery.com/p/mm194-what-i-loved-in-retail-in-2025): in 2025 part 2
- [what i loved](https://www.merrymakery.com/p/mm193-what-i-loved-in-life-in-2025): in 2025 part 1
- [how to review 2025](https://www.merrymakery.com/p/mm192-how-to-review-2025): the 3 best annual review guides
- [store decor pt 3](https://www.merrymakery.com/p/mm191-holiday-store-decor-pt-3): million euro views
- [i called it](https://www.merrymakery.com/p/mm190-grading-my-2025-predictions): my 2025 trend report card
- [store decor pt 2](https://www.merrymakery.com/p/mm189-holiday-store-decor-pt-2): delightful displays
- [why windows?](https://www.merrymakery.com/p/mm188-why-of-store-holiday-windows): the og performance marketing
- [store decor pt 1](https://www.merrymakery.com/p/mm187-holiday-store-decor-pt-1): walkin in a window wonderland
- [scent marketing](https://www.merrymakery.com/p/mm186-scent-marketing-for-stores): smell the sales
- [new stores spotlight](https://www.merrymakery.com/p/mm185-new-stores-spotlight): google, rowing blazers, meadow lane, silbon, & subdued
- [new stores @ kop](https://www.merrymakery.com/p/mm183-new-retail-stores-king-of-prussia-2025): netflix, eataly, rivian, sloomoo, & edikted
- [clip notes](https://www.merrymakery.com/p/mm182-2025-holiday-retail-cash-playbook-clip-money): your merry money manual
- [math that got me](https://www.merrymakery.com/p/mm184-thanksgiving-math): zero retail. all heart.
- [new stores scroll](https://www.merrymakery.com/p/mm181-new-retail-stores-2025): boden, evry, haven well within, princess polly, & innogoodshop
- [claire's comeback](https://www.merrymakery.com/p/mm180-claires-store-strategy): piercing memories